Rhythm Avenue, UEP Subang Jaya

Rhythm Avenue is a serviced apartment located in USJ 19, UEP Subang Jaya. It is a part of an integrated development that comprises 3 blocks of serviced apartments and a 20-storey office tower.

Rhythm Avenue is nearby many popular locations such as Subang Jaya Medical Centre, Sunway Medical Centre, Grand Dorsett Hotel, Holiday Villa Hotel, Sunway Lagoon Water Theme Park, Sunway Pyramid, Subang Parade, Empire Subang, Giant, Mydin and Carrefour. All these are within 15 minutes drive without traffic congestion along Persiaran Kewajipan. For education, there are a few government, private and international schools in USJ. Within 5 minutes drive, there is Taipan, a vibrant commercial area in USJ 10.

Rhythm Avenue is accesible via Federal Highway, Kesas Expressway, Lebuhraya Damansara-Puchong (LDP), New Pantai Expressway (NPE) and North-Klang Valley Expressway (NKVE). Further up along Persiaran Kewajipan, there is a Komuter train station for those who require public transport to other parts of Selangor.

Rhythm Avenue is integrated with 3 floors of shopping space. There is Rhythm Walk which is an open air dining and entertainment boulevard. The 19 USJ City Mall is located below the serviced apartment. The main tenant of the shopping mall is Carrefour. Hence, residents don’t have to hassle in the traffic congestion to buy groceries in USJ.

Property Details

• Name: Rhythm Avenue
• Address: Jalan USJ 19/1, Subang Jaya, Selangor
• Developer: Sanjung Utama
• Completion Date: 2008
• Type: Serviced Apartment
• Tenure: Freehold
• No. of Blocks: 4
• No. of Units: 1,036
• Built-up: 456 – 1,308 sf
• Launch Price: RM80,000 – RM170,000
• Subsale Price: RM260,000 – RM1,000,000

Facilities

• Maintenance service
• Swimming pool
• Jacuzzi
• Multipurpose court for sport activities
• Gymnasium
• Squash court
• Sauna
• 24-hour security
• BBQ pit
• Restaurants and cafes

Market Trends

Analysis

Rhythm Avenue was originally developed by Sanjung Utama, but due to economic crisis in 1997, Sanjung Utama went bankrupt. The result of this is Rhythm Avenue was abandoned. It was abandoned for 6 to 7 years until two years ago another developer took over the project. The receiver of Rhythm Avenue is PricewaterhouseCoopers developer.

According to special assistant of Subang Jaya assemblyman, Yap Yun Fatt, Rhythm Avenue is able to be revived due to AmBank contributions by using their own funds, which involved RM80 millions. Furthermore, AmBank did not sell the project to another developer or else previous purchasers would have lost their rights on the units they had bought. Purchasers feel grateful that AmBank stands on humanitarian grounds.

Even though purchasers can breathe a sign of relive after long years of disappointment, purchasers have to endure the fact that are no parking space for each unit promised by previous developer, Sanjung Utama. The owners have to pay parking fee RM 50 monthly.

Regardless, Rhythm Avenue is now a striving condo in USJ which is fully tenanted with a growing commercial sector. PapaRich, Carrefour, 7-Eleven, Seoul Palace, etc. The undergoing development LRT Extension is only 5 min walking distance from the condo, have also generated lots of interest from investors as there is a potential for an even higher appreciation.