The Paradigm is a leasehold development nestled in Kelana Jaya, Petaling Jaya. It is a major project developed by WCT Land after they secured 5.02 acres leasehold tract. Upon completion of the project, it will become a major landmark of LDP.
The Paradigm will comprise of The Escalade – Corporate Office Towers, The Ascent – Corporate Office Suites and The 700,000 sf Paradigm Mall. The Escalade will have four corporate office towers, two of 33 storeys, one 27 storeys and the other 25 storeys, with a nett lettable area of 1.4 million square feet. The Ascent will be a 30-storey block of office suites, with a nett lettable area of 350,000 sf, it is envisaged as a “trendy business setting”.
The facilities offered by The Paradigm include intelligent state-of-the-art security features such as CCTV surveillance, card access systems, 24-hour guard, advance mechanical and electrical services such as Variable Refrigerant Volume (VRV) air conditioning system, and ample parking.
Besides, there are schools and universities nearby the commercial centre, such as Malaysia University of Science & Technology, University Tun Abdul Razak and Sekolah Kebangsaan Kelana Jaya. In addition, health centre such as Kelana Jaya Medical also located within walking distance. Commercial hub which includes bank, restaurant, all kind of shops and hypermarket such as Giant Hypermarket are located opposite of The Paradigm as well.
The Paradigm is served by a network of highways and expressway such as NKVE, Sprint, Penchala Link and Federal Highway. The nearby Kelana Jaya LRT station is providing convenience and easier access to this latest commercial hub.
Boasting by its exciting concept and unusual facilities, The Paradigm’s main selling point is its modern concept. A futurist design which includes high speed lift, eco-friendly concepts such as energy conservation system and natural ventilation, and stunning landscaping; offering a prestige and aiming to boost the owner’s business image. While its advance M&E system offers high efficiency, energy and cost saving which encourage a new way for business.
The Paradigm’s strategic location which allows the owner or visitor to access using various highways, as well as public transport. Furthermore as The Paradigm is situated near housing area of Kelana Jaya, it is secured with a stable flow of potential customers.
However, The Paradigm is facing tough competition especially the surrounding few commercial developments, such as Zenith Corporate Park which both estimated to be completed around 2011 or 2012. The notorious traffic jam during peak hours at LDP and its tenure of leasehold land make it less attractive.
The Paradigm is bringing a new age of futuristic and modern design and technology. Moreover it offers large number of ample parking as many as 5,500 bays for tenants and visitor. Unlike conventional commercial centre, it is designed with multiple ingress and egress point to avoid jam within the development.