10 Boulevard is a 25-acre leasehold development that comprises 4 blocks of 6 and 7-storey commercial offices and retail centers. It is nestled at the heart of Petaling Jaya’s most sought-after business and residential region at Kayu Ara near Bandar Utama.
10 Boulevard neighbors with Damansara’s most affluent districts and some other vibrant communities, namely Bandar Utama, Damansara Utama, Damansara Jaya, Mutiara Damansara, TTDI, Desa ParkCity, Bandar Sri Damansara and Sunway Damansara.
Newlake Development is the developer that manages this well-planned and well-designed luxurious development, which was just completed by the end of 2009. It features with ground floor retail outlets, corporate office suites, multipurpose rooftop spaces for variety uses, open-air central piazza and lush outdoor landscaping.
These 4 blocks of buildings at 10 Boulevard house a total of 59 units, which phase 1 (Bougainvillea and Dhalia) will comprise 29 units, while phase 2 (Allamanda and Camilia) will comprise 30 units. Each unit is sized ranging from 1,378 sf to 3,824 sf, and priced ranging from RM490 psf to RM550 psf.
10 Boulevard gives impressive amenities and services to meet today business’s environment. It comes with highly visible and easily accessible lift lobby entrances which serviced by 32 lifts as well. Besides, there are 2-level of basement parking with total of 1,301 parking bays and it is under 24-hour CCTV surveillance and security guard patrols.
Apart from that, the office suites at 10 Boulevard are designed with spacious floor plans, high ceilings and flexible office space to offer comfort, convenience and versatility for both small and large companies.
10 Boulevard is just located fronting the SPRINT Highway and it is well-linked with major roads and highways. It is just 5 minutes driving away from the NKVE Highway; 15 minutes driving away from the Penchala Link; 20 minutes driving away from the Federal Highway and Kerinchi Link. This well network of highways makes 10 Boulevard is easily accessible from KLCC, Bukit Kiara, Bangsar, Subang Jaya and Shah Alam.
10 Boulevard is located strategically fronting the SPRINT Highway and among the high traffic catchment areas in Damansara. Besides, it is neighboring with colleges (KDU, KBU, UM and SEGI), schools (SK Bandar Utama), shopping malls (One Utama) and other commercial centers. Its prime location brings it a good visibility to attract the crowds easily and hence bring in the business volume.
Apart from being located nearby affluent neighborhoods, Damansara Jaya itself also resided by people from middle to upper class. It is found that property values in Damansara Jaya have achieved impressive gains from its increasing popularity, as it has become the most sought-after place to live, work and play among families, students and professional people.
Due to these reasons, the redevelopment of Kayu Ara in Damansara Jaya is being implemented, and it will be the catalyst for making 10 Boulevard the most exciting commercial center in this area.
10 Boulevard is retailing at RM670 psf for the ground floor, while pricing from RM250 psf for the upper floors. The offered prices are affordable if compared to other similar properties within that area, which are approximate RM750 psf for the ground floor while RM280 psf for the upper floors.
The developer of 10 Boulevard, Newlake Development, said the name of this project has drawn the attention from investors abroad. Even though 10 Boulevard is Newlake’s maiden project, it has achieved 50% take up rate in just a month. With the ideal location, well business facilities and services, it is believed that this commercial development will be a good choice for investors, corporate offices and retail outlets to start their business here.
Unfortunately, it is found that the parking fee at 10 Boulevard is not really satisfying to the public. The parking fee is charged RM1 per hour, and every subsequent hour as well. It might discourage people from shopping there.